You imagine yourself with a Pina Colada on the side-table, a laptop perched atop your lap; you’re surrounded by the shimmering sands and the vastness of the ocean.
It’s not a dream. You are the blogger who has made it.
Sounds like I am kidding?
Hear it from the pros:
“I’ve been blogging for just under ten years and for nine of those I’ve been making money blogging. It started out as just a few dollars a day but in time it gradually grew to becoming the equivalent of a part-time job, then a full-time job, and more recently into a business that employs others.”
That was written way back in 2012, it’s 2015 now, which obviously means that Dan’s been a money making blogger since the past 13 years.
That said, a survey conducted by Darren Rowse in which over 1500 Problogger readers participated reveals that most bloggers do not make any money blogging.
In fact only a small percent do.
What sets this bunch apart?
Let’s see and Learn with 1st lessons
The steps that can make you successful in blogging are:
Listen to your passion and then find out if it’s profitable
I can’t tell you the countless number of people who make an online career decision listening to some random idea somewhere on a forum. Validation of an idea is the first thing you need to do to determine if the idea is going to be successful when implemented.
Most people when they start a blog forget to treat it and run it as a real business. A real business needs validation.
Let me share a small but relevant example.
Sometime back Nintendo launched Wii fit. For the uninitiated, this is a game which can be played only by moving your hands and feet.
How did I come to know about it? While penning this post, I spent some time thinking about the biggest AdSense niches. ‘Weight loss’ being one of them, I then went about cooking up an idea that would present low competition but still have ample scope to earn.
I searched for weight loss trends and found an article discussing Wii fit. It seems exercising with fun is the latest trend.
Now, firing up Google Keyword Planner, this is what I spotted. There’s a lot of interest in the term and people are going crazy over it. They need reviews and more information.
Sounds like a pretty good AdSense niche/subniche to me.
Or you could start an entire blog about similar gaming boards that make people fit.
Another such example is by Harsh Aggarwal who dabbled into AdSense mini sites just for fun.
Before deciding on a niche he made a game plan— the keywords would be high CPC with good traffic numbers from US and UK. Being tech savvy (passionate about his niche) he chose “Cydia”, the jailbroken tool for iOS that’s quite popular in western nations.
Spending a few hours on traffic and with minimal investment on domain and hosting, the site earns over $174 with AdSense alone. The niche is quite vast and if more work is put into it the income can rise.
Analysis of CydiaGuide
I fired up SEMRush and checked the US database for the site CydiaGuide.com. The site sits at the 4th spot for the keyword “vshare” (90,500 monthly searches) and the 3rd spot for the keyword Cydia sources (a keyword with 12000 monthly US searches). The first keyword brings almost half of the traffic to the site and even though the CPC is low it’s quite a good keyword to be ranking for. The second keyword Cydia sources sends all the traffic to a Cydia sources guide so much so that the guide has been updated for 2015. It sure is a big earner.
If I were making a similar blog I’d just focus on these two keywords.
Here’s the reason for that from IncomeActivator;
- To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles or blog posts which attract at least 80 or more page views/article every day.
- Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day easily from 40,000 page views.
- You can also sell your Ad space directly or via BuySellAds.com and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters and bloggers are making $6,000 to $8,000 Per Month from BuySellAds with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).
- A niche blog with high quality articles converts very well with affiliate marketing. You can easily earn $40 to $80/day from affiliate selling with correct implementation and execution.
All of this makes the total earning ($100 + $40 + $200 +$40 = $380) from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day.
This article on Moz shows the click through rates on Google for various positions. A 3rd spot on the first page contributes to a 9.85% CTR. I’d venture to say that Cydia sources brings about 1182 monthly visitors and the keyword “vshare” contributes around 6500 monthly visitors.
The secret to earning over $50000/month in AdSense dollars
“Despite being a short month, February 2015 was a record breaking earnings month for the 2 niche sites I profile in my income reports. Combined net income in February 2015 was $59,344.” Source
Jon Dykstra runs a site in the Home and Garden niche.
For Jon, these are the rules that work quite well:
He generally writes list posts with around 10 items per list with 10 corresponding images with the biggest list post containing 124 list items
Every image gets a written description. This not only helps with SEO but brings more image based traffic as well.
He uses the SumoMe plugin for social sharing
Has a very particular format for display ads, for example Media.net ads are placed in the manner below
For placement of AdSense ads
* one 728×90 AdSense unit below the blog post title.
*one 728×90 AdSense unit below the first large image.
*one 336×280 AdSense Unit at the top of the Sidebar (I place the sidebar on the right).
He recommends a 250×250 at the bottom of sidebar in a fixed/floating zone. A fixed/floating zone is one that scrolls down with visitors as they scroll down the page. This is very effective for ad clicks.
For media.
Net ads
One 650×250 unit at the bottom of the content.
One 650×250 unit at the bottom of the site
As you might have already guessed, most of his posts are epic in nature. He used Facebook advertising to drive traffic and earn money from his site. It’s mostly a form of arbitrage where he gets clicks to his site for pennies resulting in ad clicks that have a much greater monetary value.
A system of this nature, fine tuned to its core and something that doesn’t rely on organic traffic from Google, is bound to bring lots of revenue to the table.
Take it from me.. Don’t blog about your passion
“Eh? Didn’t you just say regarding blogging about your passion?”
Um yes. But blog about your passion only if it is profitable.
I will share another example. This was back in 2010 and I was just getting started. I share this because I’d like you to get a concrete idea about this whole thing.
Back in 2010, I was passionate about two things— GPRS and saving money. I was an avid internet enthusiast and spent all my time learning about hacking networks.
There were hacks which made it possible for me to get free data packs and other offers from telecom operators. I was quite passionate and involved about learning everything I could in this niche.
So much so, that sometime later, I began my first blog and shared hacks and tricks.
Traffic numbers soared and very soon I was doing over half a million page views per month.
Thinking about making some money I applied for AdSense twice. I was rejected both times. I understood that this isn’t something that Google is going to pay me for.
The site has had over a million pageviews but hasn’t made me much if anything at all.
I only wish that I had started a blog about saving money or personal finance.
Stay in it for the long term
Rome wasn’t built in a day and a winning blog doesn’t become profitable from Day 1. Truth be told, your first blog may not become profitable at all. It’s the learning stage, the point where you make mistakes and possibly learn from them.
Currently, Mashable seems to be the site with the highest Google AdSense earnings to the tune of $650,000 per/Month. Imagine if they had abandoned their site after the first few months when they didn’t witness any growth or income.
The ones who make money with blogging are the ones who are in it for the long term. Think about the moss gathering abilities of a rolling stone.
Building a website tailored to the needs of the people… takes it to the front page of Buzzfeed
This is exactly what Matt Barby did. While most people would try to write all kinds of posts and hope that something would stick, Matt did something else. He reverse engineered and found which posts were popular in his niche and what his competitors were up to.
Specifically he looked for;
- The types of content being produced by the competitors
- The marketing techniques they are using
- Study the social media sharing associated with the posts, including the channels and the people who engage
- Competitive SEO analysis with SEMRush, SimilarWeb and other tools
- The frequency of content being published
- The frequency of social media posting and posting times
- Length of the content produced.
He was able to conclude that not all social media channels bring traffic and discovered the key to good traffic being good food photography. Matt also saw the greatest source for traffic for all these blogs was Buzzfeed.
Another technique Matt employed was to use the Schema.org markup to showcase images of his posts and thus increase the CTR.
Concluding thoughts on how to kick-start a winning blog!
Blogging as a career isn’t a joke. You can be a professional blogger if you treat it a business and devote your time and energy towards it and optimize the site. Display advertising is one of the easiest revenue models that you can employ to start earning from your website. All it needs is copy pasting a few lines of code.
But to continue earning you need to make a habit of posting content regularly.
As with everything, the fruit of patience is sweet.
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